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How I complete the circle
Professional branding and creative direction specialist with 20+ years of experience across advertising, design
and brand development.
Experienced in developing brand identities and visual communication systems across print, digital and retail.
Worked with local and international brands across multiple industries.
SAMPLES OF MY WORK - Concept to final (see more, click on extended portfolio )
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Brand Extension – Social & In-Store Activation The objective was to extend the range into digital and retail while keeping a clear, outcome led approach. The Instagram carousel introduces the products simply, helping users quickly identify their needs. The 3-step …
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Campaign Extension The campaign extends the label into real-world moments, maintaining the same structured design language. Precision becomes the core idea, expressed through the act of pouring and preparation. Typography evolves, with script elements adding fluidity and human expression. The …
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Bottle Label & Concept Development The brief was to first develop a premium label by establishing a clear theme and creative direction, followed by a mini branding campaign. To allow for variety and considered choice, the conceptual approach explores the …
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Paul of London – Brand Identity & Digital Application The objective was to create a premium footwear brand that blends classic and modern style. The logo reflects this through a clean icon that feels both timeless and current. This positions …
THE VALUE TO YOU
01 //
Service
Managing creative teams in the hands on manner in which I work, delivers great results for my clients. I enjoy leading and motivating a creative team, whilst remaining an integral part of generating the physical creative work.
This can only really work in an organised framework. Implementing systems and process flows into the studios I have been contracted to, results in a win-win situation for all concerned. The work is of a higher quality, the projects are delivered on time, designers are happier, and runaway studio hours become a thing of the past.
02 //
Service
Process, Solutions & Success
At our initial meeting, we can structure a solution which best suits your needs.
I am available to work on or off-site and will propose a plan to meet the project requirements, time frames and budget. I generally work on a project by project basis, quoted in writing, or on a competitive hourly rate. These rates are variable based on contracted time or a particular project’s specs. These are broken down on my rate card.
My objective is simply to get your problem solved, and deliver more than you expect from a freelance designer.
03 //
Service
Many companies need an experienced resource to lead their creative team and find ways to optimise their processes and systems. I am available for contract work where a set number of hours per week can be negotiated at a discounted hourly rate.
In addition to being part of the creative process I have great experience in implementing systems and processes in the studio environment. Getting these right offers optimal efficiency in high stress campaign or project situations. This applies to advertising agencies and in-house corporate studios.
04 //
Service
Conceptualisation and research
PRINT –
Logos
Corporate stationery
Packaging
Retail
Annual reports
Magazines
Corporate identity
Direct mail
Brochures
Posters
Billboards
Menus
Labels
Corporate gift branding
Event campaigns
DIGITAL –
Web site layout
Web banners
Social media promo
Digital newsletters
Email campaigns
Event campaigns
Available on mobile or email
Call me
today
Phone : 082 451 7351
mail : mp@mariapapas.co.za