{"id":214,"date":"2024-05-21T10:49:46","date_gmt":"2024-05-21T10:49:46","guid":{"rendered":"http:\/\/mariapapas.co.za\/?p=214"},"modified":"2024-05-21T10:49:46","modified_gmt":"2024-05-21T10:49:46","slug":"ai-in-advertising-how-is-it-being-leveraged","status":"publish","type":"post","link":"https:\/\/mariapapas.co.za\/index.php\/2024\/05\/21\/ai-in-advertising-how-is-it-being-leveraged\/","title":{"rendered":"AI in Advertising: How is it Being Leveraged?"},"content":{"rendered":"<p>Artificial intelligence can be defined simply as a machine&#8217;s ability to read and understand patterns and make predictions about what will happen next.<\/p>\n<p>Every day, AI works behind the scenes in advertising, helping decide which ads to show you based on what you like and do online. For publishers, it makes their platforms more intelligent and effective.<\/p>\n<p>According to the\u00a0<a href=\"https:\/\/www.marketingaiinstitute.com\/blog\/ai-in-advertising#:~:text=Almost%20every%20ad%20you%20see,destinations%2C%20apps%2C%20and%20experiences.\">Marketing Artificial Intelligence Institute<\/a>, both Google Ads and Meta Ads \u201cuse AI to sell, target, and place ads micro-second by micro-second.\u201d<\/p>\n<p>For advertisers, it can help make campaign creation more efficient.<\/p>\n<p>With generative AI, advertisers can create copy and design in seconds instead of hours. This has clear benefits for publishers and advertisers, and AI is already ingrained in our daily lives.<\/p>\n<p>Consider the following examples of AI in everyday life:<\/p>\n<ul>\n<li>Personalized shopping recommendations on ecommerce sites<\/li>\n<li>Voice-activated assistants like Siri and Alex,<\/li>\n<li>Social media feeds curated based on your interests<\/li>\n<li>Navigation apps based on real-time traffic data<\/li>\n<li>Personalized recommendations on streaming TV<\/li>\n<\/ul>\n<p>But it&#8217;s not just about personalization. AI also makes advertising more efficient. Machines can handle repetitive tasks, like generating a large number of different ad designs, much faster than a human could. This saves time and money, allowing businesses to focus on other things.<\/p>\n<p>However, it&#8217;s not all smooth sailing. When using AI, there are issues to consider, such as data privacy, ethical concerns, and the risk of over-reliance on technology.<\/p>\n<p>It&#8217;s important to navigate these challenges carefully, ensuring that AI is used responsibly and effectively to enhance the advertising experience for both businesses and consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence can be defined simply as a machine&#8217;s ability to read and understand patterns and make predictions about what will happen next. Every day, AI works behind the scenes in advertising, helping decide which ads to show you based &hellip;<\/p>\n","protected":false},"author":3,"featured_media":216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/mariapapas.co.za\/index.php\/wp-json\/wp\/v2\/posts\/214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mariapapas.co.za\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mariapapas.co.za\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mariapapas.co.za\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mariapapas.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=214"}],"version-history":[{"count":1,"href":"https:\/\/mariapapas.co.za\/index.php\/wp-json\/wp\/v2\/posts\/214\/revisions"}],"predecessor-version":[{"id":217,"href":"https:\/\/mariapapas.co.za\/index.php\/wp-json\/wp\/v2\/posts\/214\/revisions\/217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mariapapas.co.za\/index.php\/wp-json\/wp\/v2\/media\/216"}],"wp:attachment":[{"href":"https:\/\/mariapapas.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mariapapas.co.za\/index.php\/wp-json\/wp\/v2\/categories?post=214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mariapapas.co.za\/index.php\/wp-json\/wp\/v2\/tags?post=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}