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Brand Extension – Social & In-Store Activation The objective was to extend the range into digital and retail while keeping a clear, outcome led approach. The Instagram carousel introduces the products simply, helping users quickly identify their needs. The 3-step …
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Campaign Extension The campaign extends the label into real-world moments, maintaining the same structured design language. Precision becomes the core idea, expressed through the act of pouring and preparation. Typography evolves, with script elements adding fluidity and human expression. The …
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Bottle Label & Concept Development The brief was to first develop a premium label by establishing a clear theme and creative direction, followed by a mini branding campaign. To allow for variety and considered choice, the conceptual approach explores the …
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Paul of London – Brand Identity & Digital Application The objective was to create a premium footwear brand that blends classic and modern style. The logo reflects this through a clean icon that feels both timeless and current. This positions …
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Packaging Design Range 1 The objective was to create packaging that immediately connects with the consumer’s need for self-care and personal upliftment. The design enables a faster path to purchase by allowing customers to identify their desired outcome at first …
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Photography shoot and video reel done by Maria Robinson.
Social media promotion for a luxury clothing apparel and luggage brand – Tom Voyager