May 24, 2024

Designing for the world

Key points of the neuroscience of branding:  The brand exists in the mind of the market, and in the brains of consumers. Taken a level deeper, the brand is a pattern of connectivity in the brain’s temporal lobes, representing the …

May 21, 2024

Designing for the world

Artificial intelligence can be defined simply as a machine’s ability to read and understand patterns and make predictions about what will happen next. Every day, AI works behind the scenes in advertising, helping decide which ads to show you based …