May 24, 2024
Key points of the neuroscience of branding: The brand exists in the mind of the market, and in the brains of consumers. Taken a level deeper, the brand is a pattern of connectivity in the brain’s temporal lobes, representing the …
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May 21, 2024
Artificial intelligence can be defined simply as a machine’s ability to read and understand patterns and make predictions about what will happen next. Every day, AI works behind the scenes in advertising, helping decide which ads to show you based …
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April 20, 2024
I found this article to be insightful and inspiring. It highlights the connection between our subjective (internal) states and the influence they have over our objective reality. ‘Everywhere we go, we are surrounded by bad design — from airplane seats that distort our …
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March 8, 2024
Social media has significantly impacted marketing in recent years, and this impact is only expected to grow in the coming years. With social media platforms becoming more advanced and sophisticated, businesses can now reach highly targeted audiences with their message, …
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